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Key ESG Lessons for Malaysian Companies from Bain & Company’s 'Visionary CEO’s Guide to Sustainability 2025'
Bain & Company’s Visionary CEO’s Guide to Sustainability 2025 highlights how global business leaders are moving from lofty promises to pragmatic, verifiable action. For Malaysian companies, the lessons are urgent as the European Union rolls out sweeping ESG regulations – including the Deforestation Regulation (EUDR), Carbon Border Adjustment Mechanism (CBAM), Corporate Sustainability Due Diligence Directive (CSDDD), and Packaging and Packaging Waste Regulation (PPWR). These rules make sustainability both a legal and commercial requirement for exporters seeking EU market access. The article distils Bain’s insights into four key lessons for Malaysia: bridge the “do-say gap” with proof, turn sustainability into business value, build robust rather than fragile supply chains, and tackle Scope 3 emissions through supplier engagement. The message is clear – compliance is no longer optional. Malaysian businesses that act now will safeguard their EU market presence and gain a competitive edge, while those that delay risk exclusion.
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